There are many accomplished businessmen in the Brazilian state of Paraiba, but few are as well-known or well-respected as Roberto Santiago. As the owner of the wildly popular Manaira Shopping Mall, which is located in the heart of bustling downtown Joao Pessoa, Mr. Santiago has distinguished himself as one of the most innovative and forward-thinking entrepreneurs in the region. At the age of just 30 years old, Roberto developed the mall, which is more accurately described as a one-stop entertainment, dining and shopping destination. In the years since, Manaira Shopping Mall has emerged as one of the most popular attractions in Paraiba.
How did Roberto Santiago accomplish such a feat? Hard work and determination played a major role, to be sure. However, Roberto Santiago’s persistence in going after what he wants despite the obstacles is what really got him there. After all, his first major idea fell flat. Most people would give up then, but Santiago knew better. Instead, he got back up, brushed himself off and went back to the drawing board. This involved purchasing a prime piece of real estate in downtown Joao Pessoa and working tirelessly to develop a truly world-class shopping and entertainment destination. Read more articles on exame.com
Roberto Santiago was born in Paraiba in July 1958. From a very young age, he exhibited natural talent in writing, so many believed that he would go on to become a great writer. Later in life, he would publish a blog that attracted a fairly wide audience. After completing his education, which included an undergraduate degree from Pio X Marist College and a degree in business administration from University Center of Joao Pessoa, or UNIPE, he realized that his interests laid elsewhere. Right out of school, he took a position at Cafe Santa Rosa. He saved as much of his earnings as he could.
Before very long, Roberto Santiago had the opportunity to invest in a cardboard manufacturing operation. It turned out to be a wise move, as it supplied Santiago with the funds that he needed to purchase the land on which Manaira Shopping Mall now sits. The mall continues to be a huge success, and earnings keep climbing from one year to the next. It offers so much to see and do, including an 11-screen movie theater, an exhibition hall, a sprawling food court and a bowling alley that is occasionally frequented by avid bowler Roberto Santiago himself. Be on the lookout for him the next time you visit Joao Pessoa.